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Programmatic Advertising


The world of programmatic media operations is obfuscated due to a lack of centralized and cohesive information. I have created this site with the goal of bringing all things Programmatic under a single umbrella. This site is both for experienced professionals who are looking for references and updates as well as young individuals who are interested in learning about the domain.

I have worked with Programmatic Ad Operations for 10+ years and I've donned multiple hats in the domain.  I've worked with different platforms like 

  • Platforms: Display & Video 360, MediaMath, TubeMogul, InMobi, Appnexus, OpenX, Teads, Pubmatic, DCM, Sizmek, ADAP TV, Adobe DMP, Facebook, Linkedin & Twitter etc.

  • Ticketing Tools used: JIRA, Sales force, Basecamp, G-cases(Google tool) etc.

  • Debugging Tools used: Firebug, Fiddler, Charles, Ghostery etc..

over the years and the content that you are consuming has been created, filtered and delivered based on my knowledge of the industry and its most pertinent needs. 

I'm continuously working to improve the platform and provide the most accurate data to the users. I urge you to read through the content and give a shout out if you find it interesting. Also encourage regular feedback about the improvements and changes that I can implement.


Name: Uday Kumar Haliga

Experience: 10+ yrs

Education: B.Tech, M.Tech, MBA
Certifications: Marketing Analytics, ITIL V3 Certification, DoubleClick Bid Manager Individual , Google Analytics & Google Ads Certification


Email me at:

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