Faceboook Advertising
Facebook Ad Targeting
- Facebook Dark Post
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Facebook dark posts are News Feed style ads that don’t publish to your Timeline or in your fans’ feeds organically.
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A dark post doesn’t have to just be a status update it can be photos, videos, links or an Offer.
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How to Create Facebook Dark Post
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To create dark posts within Power Editor, you first need to create a new ad post.
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You can then select whether the dark post will be a link post, carousel post, photo post, video post, or status update.
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To make sure it’s a dark post / unpublished post, select the option at the bottom that says “only use this post for an ad”
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You can either publish your post immediately or schedule it for later.
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Facebook Hashtag Campaign
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A hashtag campaign is a marketing initiative usually meant to gain social media attention, to create engagement, or drive traffic for a specific topic, product or idea. Companies, organizations or individuals can all be behind a hashtag campaign.
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Hashtags drive conversations about specific products or particular topics.
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A hashtag can be used to market new campaigns and products, run contests and competitions, request fans to provide input regarding a new company development or to link a brand to a famous news story or item.​
How to start your hashtag campaign
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Research Your Brand and Competitors
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Measure the current influence of your brand
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Determine what relevant keywords your brand name is associated with and compile a list.
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Define the Goals of Your Campaign
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Create a Hashtag that Resonates With Your Audience
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Short
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Memorable
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Relevant
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Rare
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Universal
How to start your hashtag campaign
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Execute the Campaign
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Boost Your Hashtag Campaign
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Run Sweepstakes to Boost Audience
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Using Trending Hashtags
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Amplify Your Message Using Tweets And Contests
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Use Images, GIF, and Videos
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Measure Your Campaign
How to Create a Hashtag on Facebook
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Log in to your Facebook account and locate the Update Status box on your News Feed or Timeline.
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Enter the content you want to share followed by the number sign and a single word that relates to the post #Marketing
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Locate your post and click the hashtag in your post.
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Facebook Ad Targeting: Demographics
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It defines basic user information such as age, gender, education, workplace, relationship, language, and location.
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Demographics that can be targeted with Facebook ads are:
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Age – Target users within a specific age range or by generation.
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Language – Choose the language your target audience speaks.
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Gender – Male, female, or all.
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Relationship – Gender user is interested in and relationship status.
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Education – Education level, field of study, school attended, etc.
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Work – Industry, job title, employer, and office type.
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Location – Everyone in a specific location, people who have recently been to a specific location, or people traveling in a specific location.
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Facebook Ad Targeting: Interest
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Target users who have identified specific interests from personal finance to bodybuilding.
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Facebook interests advertisers can target are:
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Business & Industry – Design, Entrepreneurship, Healthcare, Real Estate, etc.
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Entertainment – Movies, Music, TV, etc.
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Family & Relationships – Family, Parenthood, Dating, etc.
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Fitness & Wellness – Bodybuilding, Dieting, Nutrition, Running, Yoga, etc.
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Food & Drinks – Alcoholic Beverages, Cooking, Food, Restaurants, etc.
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Hobbies & Activities – Arts & Events, Current Events, Pets, Politics, Travel, etc.
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Fashion & Design – Beauty, Clothing, Fashion Accessories, Shopping, etc.
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Sports & Outdoors – Outdoor Recreation, Sports, etc.
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Technology – Computers, Consumer Electronics, etc.
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Facebook Ad Targeting: Life Events
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Ads can be targeting on recent life events like anniversaries or starting a new job
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Life events Facebook advertisers can target are:
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Birthdays – Upcoming or Recent Birthdays
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Relationships – Anniversary, Engagement, Marriage, etc.
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Family – Expecting a Baby, New Pet, Loss of a Loved One, etc.
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Professional – Started School, Recent Graduate, New Job, etc.
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Home & Living – Recently Moved, New Home Purchase, etc.
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Facebook Ad Targeting: Life Style & Financial
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This option targets users living a certain lifestyle, including travel frequency and event attendance
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Lifestyle and financial targeting options on Facebook include:
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Income – Target an annual income range.
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Net Worth – Liquid Assets and Total Net Worth.
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Travel – Frequent Travelers, Business Travelers, Commuters, Cruisers, etc.
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Seasonal & Events – Baseball, College Football, Professional Football, etc.
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Expats – Users who live outside their home country.
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Residential Profiles – Length of Residence, New Mover, Recent Home Buyer, etc.
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Facebook Ad Targeting: Connections
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This targeting option creates an audience using friends of your Facebook fans
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The different ways to use connections targeting are:
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Facebook Page Visitors – Include or exclude those who have visited or liked your page.
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App Users – Include or exclude app users, or target friends of your app users.
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Events – Include or exclude people attending your event or people who are friends of those who are going to your event.
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Facebook Ad Targeting: Behaviors
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Targets users who have recently taken specific action advertisers select from a list
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Facebook advertisers can target the following behaviors:
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Automotive – New Vehicle Buyers, New Vehicle Owners, Used Vehicle Buyers, etc.
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Business-to-Business – Industry, Company Size, etc.
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Charitable Donations – All Donations, Animal Welfare, Environmental & Wildlife, Children’s Causes, etc.
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Digital Activities – Operating System Used, Event Creators, Facebook Page Admins, etc.
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Mobile Device User – All, Smartphones, Tablets, All Mobile Devices by OS, etc.
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Purchase Behavior – Business Purchases, Clothing, Food & Drink, Home & Garden, etc.
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Facebook Ad Targeting: Re-targeting
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Targets users who have previously clicked on an ad or visited your website.
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Ways to use re-targeting ads on Facebook:
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Site Visitors – Users who have been on your site.
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Email Lists – Re-target using existing email lists.
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Phone Numbers – Re-target using your contacts’ phone numbers.
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Facebook User IDs – Re-target using Facebook User IDs.
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Video Views – Re-target ads to users who have viewed a percentage of your video.
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