Faceboook Advertising

Facebook Ad Targeting

Facebook Dark Post
Facebook dark posts are News Feed style ads that don’t publish to your Timeline or in your fans’ feeds organically.
A dark post doesn’t have to just be a status update it can be photos, videos, links or an Offer.

How to Create Facebook Dark Post

To create dark posts within Power Editor, you first need to create a new ad post.

You can then select whether the dark post will be a link post, carousel post, photo post, video post, or status update.
To make sure it’s a dark post / unpublished post, select the option at the bottom that says “only use this post for an ad”
You can either publish your post immediately or schedule it for later.

Facebook Hashtag Campaign

A hashtag campaign is a marketing initiative usually meant to gain social media attention, to create engagement, or drive traffic for a specific topic, product or idea. Companies, organizations or individuals can all be behind a hashtag campaign.
Hashtags drive conversations about specific products or particular topics.
A hashtag can be used to market new campaigns and products, run contests and competitions, request fans to provide input regarding a new company development or to link a brand to a famous news story or item.

How to start your hashtag campaign

Research Your Brand and Competitors
Measure the current influence of your brand
Determine what relevant keywords your brand name is associated with and compile a list.
Define the Goals of Your Campaign
Create a Hashtag that Resonates With Your Audience
Short
Memorable
Relevant
Rare
Universal

How to start your hashtag campaign

How to Create a Hashtag on Facebook

Log in to your Facebook account and locate the Update Status box on your News Feed or Timeline.
Enter the content you want to share followed by the number sign and a single word that relates to the post #Marketing
Locate your post and click the hashtag in your post.

Facebook Ad Targeting: Demographics

It defines basic user information such as age, gender, education, workplace, relationship, language, and location.

Demographics that can be targeted with Facebook ads are:

Age – Target users within a specific age range or by generation.
Language – Choose the language your target audience speaks.
Gender – Male, female, or all.
Relationship – Gender user is interested in and relationship status.
Education – Education level, field of study, school attended, etc.
Work – Industry, job title, employer, and office type.
Location – Everyone in a specific location, people who have recently been to a specific location, or people traveling in a specific location.

Facebook Ad Targeting: Interest

Target users who have identified specific interests from personal finance to bodybuilding.

Facebook interests advertisers can target are:

Business & Industry – Design, Entrepreneurship, Healthcare, Real Estate, etc.
Entertainment – Movies, Music, TV, etc.
Family & Relationships – Family, Parenthood, Dating, etc.
Fitness & Wellness – Bodybuilding, Dieting, Nutrition, Running, Yoga, etc.
Food & Drinks – Alcoholic Beverages, Cooking, Food, Restaurants, etc.
Hobbies & Activities – Arts & Events, Current Events, Pets, Politics, Travel, etc.
Fashion & Design – Beauty, Clothing, Fashion Accessories, Shopping, etc.
Sports & Outdoors – Outdoor Recreation, Sports, etc.
Technology – Computers, Consumer Electronics, etc.

Facebook Ad Targeting: Life Events

Ads can be targeting on recent life events like anniversaries or starting a new job

Life events Facebook advertisers can target are:

Facebook Ad Targeting: Life Style & Financial

This option targets users living a certain lifestyle, including travel frequency and event attendance

Lifestyle and financial targeting options on Facebook include:

Facebook Ad Targeting: Connections

This targeting option creates an audience using friends of your Facebook fans

The different ways to use connections targeting are:

Facebook Page Visitors – Include or exclude those who have visited or liked your page.
App Users – Include or exclude app users, or target friends of your app users.
Events – Include or exclude people attending your event or people who are friends of those who are going to your event.

Facebook Ad Targeting: Behaviors

Targets users who have recently taken specific action advertisers select from a list

Facebook advertisers can target the following behaviors:

Automotive – New Vehicle Buyers, New Vehicle Owners, Used Vehicle Buyers, etc.
Business-to-Business – Industry, Company Size, etc.
Charitable Donations – All Donations, Animal Welfare, Environmental & Wildlife, Children’s Causes, etc.
Digital Activities – Operating System Used, Event Creators, Facebook Page Admins, etc.
Mobile Device User – All, Smartphones, Tablets, All Mobile Devices by OS, etc.
Purchase Behavior – Business Purchases, Clothing, Food & Drink, Home & Garden, etc.

Facebook Ad Targeting: Re-targeting

Targets users who have previously clicked on an ad or visited your website.

Ways to use re-targeting ads on Facebook:

Site Visitors – Users who have been on your site.
Email Lists – Re-target using existing email lists.
Phone Numbers – Re-target using your contacts’ phone numbers.
Facebook User IDs – Re-target using Facebook User IDs.
Video Views – Re-target ads to users who have viewed a percentage of your video.